What is 2D Animation?
2D animation is the art of creating movement in a two-dimensional space. This includes characters, creatures, FX and backgrounds.
Now, let’s learn more about how 2D animation is created. The process consists of 3 main phases: pre-production, production, and post-production. Let’s see what’s included in each of them.
Pre-Production
The pre-production process is the first stage of creating animations. During this stage, the animation team develops the story and writes the script of the animation, designs the characters, creates a storyboard, chooses the color palettes, prepares the backgrounds, and records the voice-over. This is a preparation stage for the main process, so it needs to be properly done.
A well-written script should imply all the visual actions and storyline. The storyboard is based on the script, so it visually represents the sequence of actions and events by showing how they are organized.
Production
Production is the process of creating the animation by gathering all the created materials together and producing the scenes. This includes painting the backgrounds, creating the individual scenes and character activities, making the rough animation, cleaning up the animation (tracing), inbetweening, coloring and painting the drawings with the help of computer software, compositing, and export.
Post-Production
Post-production is the final editing process of 2D animation. During this phase, the animation is enhanced with additional sound effects or recordings which increase the emotional impact of the animation. Once the final version is ready, it’s rendered and exported to different formats.
there are many tools you can use to improve your brand awareness.
Why 2d animation? Because it is always fun, engaging and cost-effective. Animated explainer video will entertain and educate the audience at the same time.
It’s not only the knowledge of the brand, products, or services that associate your company with your consumers. It’s also the personality and attitude of the brand that people will convey to others after watching your video.
In a world of endless creative possibilities, animated commercials have the potential to pique curiosity in your target audience, in the most innovative way. With the swift rise in technology, your imagination is truly the only limit.
To show you what we mean, we’ve got for you a curated list of 15 of the best-animated commercials.
